I'm a Sweat Pink Ambassador

The eagle-eyed among you will have seen a new little badge appear on the right hand side of this blog. It announces that I am a Sweat Pink Ambassador, which sounds quite lovely, doesn't it? But what does it *mean*?

SPAs are part of a community called Fit Approach. Fit Approach is a site founded by cousins Jamie and Alyse who are aiming to build a healthy community. Their mission, in their own words:

We believe that kicking ass is best done in pretty shoes. We’ve learned that real women sweat, and sweat hard. We know that assertiveness, strength, and ambition are the ultimate feminine qualities. We concede that sometimes it takes hours to get ready, but we’re also no strangers to just rolling out of bed and going. We’re convinced that we run faster in pink shoelaces. We believe in pushing ourselves, and we believe in giving ourselves a break, too. We’re all about the rush of endorphins and the thrill of the challenge. We’re all for looking great and feeling even better. We’re committed to finding our best fit, and making it stick.

Basically we try and inspire others while wearing pink shoelaces. Why pink shoelaces? I'm not really sure, but they are funky. You can find out a bit more here.

The community is very big in the states but a little less so over here, so applying seemed like a no-brainer. I'm all for trying to be inspirational and encouraging people to challenge themselves. Everyone who is accepted as an ambassador is invited to write an introductory article about their "aha" moment, the story about how they got into fitness and what drives them. Mine got published last week and you can read it here.

Contrary to what you might believe, this isn't just for women. My fella swiped a pair of the pink laces for his trail shoes, and mighty fine they look too.

Pink shoelaces... even Scotsmen can wear them.

I'm thinking of running a little competition at the beginning of December, something along the lines of a book/books on running and a chance to get your hands on some of these pink shoelaces. Would you be interested in that?